Digital customer strategies that work
- Led client in early adoption of Facebook Page best practices, resulting in top-5 subscribership among 250+ affiliated groups worldwide
- Advised client on social media engagement topics and led campaigns over 2 years that contributed to client being ranked #1 nationally in its category for social media by a top news organization
- Optimized email newsletter design and delivery for client, resulting in 68% more emails opened than industry peers and 400% increase in clicks on call-to-action links
- Restructured website architecture, resulting in 53% increase in online appointment requests Optimized business profiles on consumer-review sites (e.g., Yelp, Google Places, Bing), resulting in a 500% increase in inbound marketing traffic
- Piloted various location-based discount offers, increasing check-ins by 20% in one month
- Analyzed traffic data to identify types of blog content that drove 3x traffic to client website
- Developed content calendars to regularly engage audiences, resulting in 20% annual growth of friends & followers across social networks
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