What impact do our ongoing social efforts have?
Clients who engage with us for Analytics & Measurement understand it’s necessary to quantify how social media and online efforts relate to sales, customer awareness, and loyalty (customer-lifetime value). Ideal clients are already active on some social media channels, but want to fill in the gaps and gain greater understanding of how their business or industry is discussed online. This is also useful for clients who have already have a good online footprint or who have completed the Discovery & Optimization phase.
Our proprietary analytics software provides your organization with monthly executive reporting
Speakeasy Media provides the following services and monthly feedback to clients during an Analytics & Measurement project:
- Customized reports that will inform future customer interaction
- Daily digest emails to highlight new friends/followers and keyword usage across blogs, Facebook, Twitter, and other social media channels
- Set up automatic or recurring posts to specific social media channels
- Monitor online conversations that mention your business, your competitors, and industry keywords
- Focus future updates based upon audience demographics, geography, etc
Along the way, we help clients address the following questions:
- When is the best time of day/week to reach my desired audiences?
- How are our efforts reaching new audiences?
- How does our online content compare with our competitors’?
